By S Sreejesh,Sanjay Mohapatra,M R Anusree

because study is better discovered through doing, this publication emphasizes a hands-on, do-it your self technique. The readers have many possibilities to determine how company researches have an effect on and help administration decision.  The booklet used a case examine procedure for all of the chapters with interactive movies. The publication gave emphasis to quantitative information research utilizing a software, IBM SPSS 20.0. the information research chapters illustrate intimately each one step in working the software program programs.  The software program courses records are supplied for all facts units: outputs, demonstration videos, and reveal captures are at the web site. This ebook offers scholars such a lot large support on hand to profit quantitative data research utilizing SPSS. therefore, the authors ready this textbook and all of the extra fabrics to assist the scholars to appreciate the sensible ideas of commercial study and the way to use them in real-life situations.

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Business Research Methods: An Applied Orientation by S Sreejesh,Sanjay Mohapatra,M R Anusree


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